Additional reference

This page is retained from the earlier design site. Current component and token guidance is in the Storybook component reference and Foundations.

Illustrations

Warm geometry. Our illustrations use the same shapes our product uses — rounded rectangles, pills, the occasional arc — in a small, fixed palette. They're quiet. They never try to be the loudest thing on screen.

Style

One voice across thirty-two spots

Every illustration is built from the same kit: two weights of stroke, a cream background, and the accent orange for highlight only. No rendering, no gradients, no three-quarter perspective.

Palette

Four colors, forever

Illustrations live in this closed palette. Adding a fifth color dilutes the brand — if a scene seems to need more, the scene is wrong.

Ink · #111
Cream · bg only
Accent · #D97757
Paper · #FFFFFF
Principles

How we draw

01 · Shape

Geometry, not hand-drawn

Every shape is a rectangle, circle, arc, or straight line. No bézier flourishes, no organic curves, no texture.

02 · Stroke

8px on a 200px canvas

Illustration scales, but the stroke ratio doesn't. An illustration at 400px still uses the proportional equivalent of 8px on 200px.

03 · Accent use

One thing is orange

The accent belongs on exactly one element per spot. It's the eye's anchor — two orange things in the same scene fight each other.