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Logo
The cloak mark and the lowercase cloaked wordmark. Strict use cases for wordmark and icon ensure brand recognition and overall system consistency — pick by contrast, never recolor, never redraw.
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Combo lockup · Firey orange + black · Cream surface
Anatomy
Two elements
The logo is composed of a mark (the cloak) and a wordmark (lowercase cloaked set in the brand serif). Either stands alone; the combo is the default on any owned surface.
Mark · The cloak
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Wordmark · Lowercase serif
States
Sizes & combinations
Four sizes (24 · 32 · 48 · 64) across three states. Use Combo on owned surfaces, Wordmark when the mark already appears nearby, Mark only for profile pictures, favicons, and app icons.
Combo
Combo · ®
Wordmark
Mark
64
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48
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32
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cloaked®
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24
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Approved use cases
Color combinations
The brand has strict use cases for its wordmark and icon to ensure brand recognition and overall system consistency.
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Firey wordmark on cream — the default.
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Black wordmark on white.
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White wordmark on firey.
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White wordmark on black — for digital night mode.
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Firey combo on cream — print-ready.
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Knockout black combo — for maximum contrast or B&W printing.
Do not
Forbidden combinations
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Never put an orange wordmark on a black background.
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Never use the wordmark in off-white.
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Never use the cloak icon in white, or on an orange background.
Never use the cloak icon in white on a black background.
Never use the cloak icon in orange on a black background.
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Never rotate, stretch, or re-space the lockup.
Clear space
Give it room
Minimum clear space equals the height of the mark (x) on
every side. Never tighter — the cloak needs air to read.
x
x
x
x
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Export sizes
Favicon & icon presets
Fixed exports. Always use the pre-rendered asset at each target size — don't resample the master SVG on the fly below 48px.
32 · favicon
App & browser tab
72 · fav-icon
Home-screen shortcut
256 · icon
App icon light
620 · icon
Install & sharing
Downloads
Brand assets
SVG is the master — always prefer it. PNGs ship at 1×, 2×, 3× for cases where SVG isn't viable.
